Approving a Whatsapp template

For companies using our integration with WhatsApp Business, using message templates can bring significant benefits to their customer service, such as time savings and optimization of communication with customers. These message templates can be created directly on the Asksuite platform and must be approved by Facebook for use in customer service. In this tutorial article, we will explore the benefits of approved templates and the main reasons for this. Let's get started!

Topics 

Why do templates need to be approved?

Benefits

How does it work?

Step-by-step to track the progress of your template

Why do templates need to be approved?

Facebook, the owner of WhatsApp Business, requires approval of message templates to ensure that templates do not violate company policies, such as user data protection and privacy. Approval also ensures that messages sent to customers are relevant and useful, avoiding spam and other forms of abuse. In addition, approval allows Facebook to monitor the use of message templates by users, identifying any suspicious or fraudulent behavior. In summary, template approval is an important measure to ensure a quality customer service experience for WhatsApp Business users.

Benefits

• Time savings: templates allow you to send pre-written messages to your customers, saving time when responding to frequently asked questions.
• Standardization of service: with templates, you ensure that all messages sent to customers follow a standard, ensuring the quality of the service provided.
• Avoids errors: templates are pre-approved by Facebook, ensuring that messages sent are within the company's policies and avoiding problems with typos or incorrect information.
• Greater efficiency: with the use of templates, it is possible to send quick and efficient responses to customers, increasing their satisfaction.
• Message control: Facebook monitors the use of templates, identifying any suspicious or fraudulent behavior, increasing security when sending messages to customers.

How does it work?

You create the templates on our platform and they are then sent to Facebook for content evaluation, which may be approved or rejected. This process can take from a few seconds to 48 hours, depending on Facebook's rules. To learn more about messaging guidelines and best practices, simply access the FAQ: https://www.whatsapp.com/legal/business-policy

The status of the templates is displayed on our platform screen and is as follows:

• Pending: Awaiting Facebook review;
• Rejected: The template was rejected, now you need to create another and fix the problem;
• Approved: The template has been approved, now just send the Campaign!

Step-by-step to track the progress of your template

1. Access your Administrative Panel;

2. Click on Settings;

3. Go to WhatsApp Templates;

4. Click on New Template to create your new message template;

After creating your template, it will be in Pending status:

The result of the approval may take from a few seconds to 48 hours, according to Facebook's rules. You can wait for us to update the status every 20 minutes on the button below:

If your template is approved, just use it in your customer service! Remember that you can create campaign templates or initiate conversation templates.

If your template has been rejected, click on the eye on the right of the status to view the reason for correcting it: