How to customize the robot's call to action bubble?

Your digital assistant is the first impression of your establishment for your clients, allowing them to ask questions, request quotes, make reservations, search for accommodations, and take advantage of all the services our platform offers.

Now, imagine being able to promote your offers directly through it. Even better, personalize the welcome messages according to the identity of your business. In this comprehensive tutorial, we will guide you step by step on how to increase your sales and provide a more personalized and streamlined experience for your clients.

By implementing some simple changes, you can maximize the potential of your digital assistant by highlighting your special offers, adapting interactions according to your audience's preferences, and creating a more meaningful connection with your clients. Let's explore all the available possibilities to personalize the Call-to-Action (CTA) and chatbot's call bubble, allowing you to attract more people to interact with your bot and optimize the customer experience.

What is it?

CTA stands for Call-to-Action, which in Portuguese means "chamada para ação." In marketing, a CTA is a persuasive element such as a button, link, or phrase that encourages users to take a specific action, such as buying a product, subscribing to an email list, downloading content, requesting a demo, among others. The CTA is designed to grab the attention of the target audience and guide them to the desired next step in a conversion funnel.

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💡Tip: To fulfill its objective and bring positive results to your business, a CTA should be clear, compelling, and create a sense of urgency to encourage users to act immediately. An effective CTA plays a crucial role in lead generation, increasing sales, and directing user behavior.

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In the context of chatbots, the Call-to-Action (CTA) is represented by the call bubble, which aims to attract and guide users to interact with your digital assistant. This action can vary from starting a conversation with the bot, clicking on a link, filling out a form, and more. The CTA in the chatbot's bubble is an effective way to encourage and guide users to take a desired action, providing clear and direct guidance to achieve a specific goal. It is a powerful tool to engage users and direct them to the next desired step in their chatbot journey or experience.

Steps

1. Access your Admin Panel.
2. Click on the Settings option.
3. Now, go to the Personalize robot section.
   In the first part of the screen, you will find the classic settings: image, colors, position, and size of your chat widget avatar.
4. First, activate the Proactive Personalized Message. When deactivated, the settings will return to the default version.

You will have the option to customize the default settings for all pages of your website or for specific pages. To do this, simply choose the General category or Customize by page.

5. Now, choose the Balloon Layout. We provide two options:

The robots will present segmented messages in the following way:

Option 1:

• Title
  Example: Best Price Here!
• Subtitle
  Example: 24/7 Support
• Call to Action
  Example: Reserve Now!

Option 2:

• Only one text field.
  Example: Best Price Here!
       24/7 Support

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⚠️ Important: Both layouts have character limitations due to the size of the balloon.

• Option 1: 35 characters;
• Option 2: 280 characters.

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6. Next, you can customize the balloon messages by:

• Language
• Device: Computer or mobile.

7. Finally, click on Save Changes to save the new settings.

Personalizing the balloon by page

In addition to customizing the balloon that appears on your website, you can also customize it per page. For example, let's create a balloon talking about your rooms.

1. First, select the personalize by page option.

2. Next, click on Create message for specific page.

3. Now, enter the URL that you want to have the specific robot settings.
   
   
   

4. To customize the messages of your robot, simply follow the step-by-step instructions mentioned earlier.

Conversation shortcuts

To further personalize the user experience, in addition to applying different messages per page of your website, you can also configure your robot to start the conversation at a specific point.

Considering the example above, let's use the redirection to the rooms section.

1. Access your Admin Panel.

2. Click on the Questionnaire option.

3. Choose the point of the conversation you desire and click on the share button.
   
   
   
   

4. Go back to the Personalize by page screen.

5. Click on Add a conversation shortcut.

6. Paste the specific point link copied from the questionnaire. It should look like the image below indicates.
   
   
   
   

7. Click on Save Changes to finish. Now, you can make your customer's experience much more intuitive and promote your best deals and packages.