In the highly competitive world of the hotel industry, it is essential to create attractive promotional packages to win over new guests. But what exactly makes a package irresistible? If you are seeking ways to optimize the sales of the packages offered through your chatbot, this short article is for you.
Topics
When is it worth registering accommodation categories?
When is it not worth registering room categories?
In this text, we will analyze a specific package called "Amazing Mother's Day" to illustrate clearly the strategies that can be applied in different sections of the registration form. Throughout the article, we will share simple yet valuable tips that can boost conversion and maximize the success of your offers.
Images
When choosing an image for your package, value those that possess the following three characteristics:
- Original images: In other words, images taken by the hotel itself and not sourced from stock image banks. Images sourced from public banks can be easily recognized by customers, giving a sense of artificiality.
- Images featuring people in moments of joy or pleasure: This strategy helps potential guests connect with the benefits of your offer.
- High resolution images: It is important that all the details in the photo are presented clearly to potential guests.
Package highlights
This section acts as a guide for you to highlight the unique aspects of your package. Start by listing the included elements and then try to associate them with emotional benefits for travelers. This way, you can generate greater interest while helping them visualize the offer clearly.
Here are some examples:
❌ Olympic-sized pool
✔️ Refreshing pool with a privileged view
❌ Special programming
✔️ Special programming to create cherished memories
❌ Full board
✔️ Delicious full board made with care
❌ Therapeutic massage
✔️ Therapeutic massage to relieve tension
Keywords
Keywords serve as triggers for potential guests to access package offers more quickly during conversations with the chatbot. For example, if a traveler asks the bot, "Do you have any Mother's Day package options?" instead of opening the complete package menu, the bot would respond with the specific package to optimize and expedite the user's viewing experience.
Choose keywords directly related to the context of your promotional package. Furthermore, they should be relevant to the intention of this specific package. Here are some practical examples:
✔️ Mothers
✔️ Tribute
✔️ Celebration
✔️ May
❌ Mother's Day package (the word 'package' is already inherent in our natural language, and 'mothers' is more specific to the context)
❌ Your city (too generic, as it could apply to all packages)
❌ Your hotel's name (also too generic)
Minimum price
The benefit of including the minimum price is that it helps potential travelers get a quick sense of the cost range for your package. This information assists them in determining if the offer fits within their budgets and, therefore, they are more likely to proceed in the sales funnel journey.
Some reservation managers may be hesitant to enter minimum prices for packages due to pricing fluctuations. This is entirely understandable, as we all want pricing to be up-to-date. In such cases, we recommend entering the price based on your lowest category, for example: Standard Category for 2 people. This way, all visitors will see the package price as "starting from" X dollars.
General notes
This field is useful for describing important information that has not been covered in other fields, such as:
Items not included Payment conditions Promotional coupons Any information that you believe is truly relevant for leads
We emphasize the need for caution with this field to avoid redundant information with what has already been filled in other fields. Also, try to avoid writing overly long texts as it may make the layout of your offer in the chatbot too extensive and less attractive to readers seeking concise information.
You can copy and paste emojis to facilitate the reading experience for guests. Take a look:
💸 5% discount for cash or PIX payments
🍳 Vegetarian meal options available
👦 Coupon for children aged 12 to 18: 50%OFF
Buttons
Here are some tips for guiding your travelers after they view your packages:
- Inform about offer details and program: Link to the informative page on your website.
- Direct purchase through the booking engine: Link to the booking engine page.
- Purchase with agents via WhatsApp: WhatsApp link (with the phone number).
- Make a reservation via email: Email form.
Accommodation categories
When registering categories, the tips are practically the same but adapted to the context of room or experience offerings.
However, there are some specific tips when you want to register these rates.
When is it worth registering accommodation categories?
It is ideal when the hotel offers up to 5 different accommodation or experience categories.
Try to register these categories with a minimum number of adults instead of listing all possible variations. If the traveler wants to request a quote for +3 people, they can do so directly through the booking engine or WhatsApp with your agents.
For example:
✔️ Standard Room (*register a minimum of 2 adults)
❌ Standard Room (3 adults)
❌ Standard Room (4 adults)
❌ Standard Room (5 adults)
When is it not worth registering room categories?
When the hotel offers more than 6 different categories, it is not recommended to provide detailed information within the package. This can lead to the 'Netflix effect' where users become uncertain when faced with an excess of options.
In this case, we suggest creating a package without specific categories and directing guests to the booking engine or WhatsApp to view all available options.
To learn how to put all these tips into practice and add packages to your chatbot, check out our article: "How to add special offers to the bot?". 😉
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