WhatsApp Message Limits in Asksuite Integration

Asksuite's integration with the WhatsApp API is an efficient solution for managing customer communication. However, it is important to understand the messaging limits (HSM - Highly Structured Messages) set by WhatsApp and how these limits are managed within Asksuite. This article explains how these limits work and how to handle them effectively.

 

WhatsApp Messaging Limits

WhatsApp sets daily messaging limits based on your account's performance. By default, you start with a 1,000 messages per day limit for conversations initiated with unique customers. These limits can be progressively increased depending on certain factors, as detailed below:

1. Limit Levels:

   • 1,000 messages per day (initial).
   • 10,000 messages per day.
   • 100,000 messages per day or more, depending on your business needs and WhatsApp’s approval.

2. Criteria for Increasing the Limit:
   To request a higher limit, you need to have initiated at least half of the current limit in unique customer conversations over the last 7 days.
   For example:

   • To increase from 1,000 to 10,000 messages per day, you need to have initiated at least 500 unique conversations within the past 7 days.

   For more information, refer to the official WhatsApp article: WhatsApp Messaging Limits.

 

Messages Beyond the Limit

If messages exceed the daily limit set by WhatsApp, the sending attempt will be automatically rejected. Key points to note:

• No additional costs: Messages exceeding the limit are not charged, as they are rejected before processing.
• Credit correction: If credits are mistakenly deducted for rejected messages, Asksuite can refund or reassign those credits as necessary.

 

Asksuite’s Sending Limit

Within the Asksuite platform, each batch is limited to 1,000 messages per send. This internal limit ensures better management and distribution of messages, respecting WhatsApp’s limits and optimizing the integration’s performance.

Examples:

• To send 10,000 messages, you will need to configure 10 batches, each containing 1,000 messages.
• If WhatsApp’s daily limit is lower than the total planned messages, you will need to adjust your strategy to comply with the restrictions.

 

Tips for Managing Your Limits

1. Plan your sends: Ensure your message batches align with the daily limit allowed by your WhatsApp account.
2. Monitor your performance: Regularly track the number of initiated conversations to meet the criteria for increasing limits.
3. Reach out to our support: If you have questions about limits or need assistance managing large-scale sends, the Asksuite team is here to help.

Managing WhatsApp’s messaging limits is essential for the success of your campaigns and communications. Leverage Asksuite’s tools to optimize your sends and reach your customers effectively while staying within platform guidelines.