What is Tracking Pixel?

Thinking about optimizing your hotel's results, we developed a tool that will track your bookings, called Pixel! With this tool, you will be able to track the amount of sales made by your robot directly from Asksuite's platform!

If your booking engine is Omnibees, Letsbook, Foco Multimídia, Silbeck or Hsystem, there is no need to activate the pixel, ok? The tracking is made automatically as soon as the booking engine is integrated in your chatbot 😊

Topics Covered

What is the tracking pixel?

Why use pixel?

Where can I find the booking reports?

How to integrate the pixel?

What is the tracking Pixel?

Pixel is a script that is inserted in the booking engine's page, used to track the bookings made by your robot. With it, it is possible to generate statistics about your bookings, which will be shown on your dashboards inside the Admin panel. The idea is to record and show all the bookings made by travelers through your robot.

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⚠️ Attention: The converted bookings are only going to be shown after the pixel implementation on your booking engine. The values before that, won't be considered.

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The values will be shown on your dashboard inside your admin panel. You just need to click on Sales & Demand to see the data related to quotations and bookings.

Why use pixel?

The pixel is a great strategy to follow the sales made by our chatbot. Besides shown the results, it's also a great indicator that your robot is really converting and introduce itself as a strong Sales tool. That generates more revenue for your establishment and optimize your booking center's service, who will be able to act in more active and strategic assistance.

Where can I find the Bookings reports?

The conversion data will be shown on your dashboard, inside your admin panel. On the tab Sales & Demand will be presented the booking funnel from your robot, with the origin on the Chats till the value from the reservations finalized 

How to integrate the pixel?

Booking engine with automatic integration

Some booking engine already has a automatic integration with the Asksuite, therefore, there is no need to have an action to implement the pixel, since the booking engine already makes the process automatically.

Those booking engines are:

• Omnibees;

• Letsbook;

• Foco Multimídia;

• Silbeck;

• Hsystem.

Booking engine without automatic integration

It's necessary that your booking engine already has at least one conversion tracking tool integrated to the page. This means, that it's necessary that already exists some kind of conversion tracking.

To be sure that your Booking engine already had this kind of tracking, we suggest to contact them directly on their support platform.

Here are some tracking tools that can be used by your booking engine:

1. International format of **Data Layer E-commerce Purchase (Any tools with this pattern)**

2. Google Analytics (default events)

3. Pixel from TripAdvisor

4. Pixel from Sojern

5. Google Ads

6. Hotels scans:

• Camino Real
• The Europe Hotel

7. Booking engines scans:

• E-gds
• HSLatam
• Hsystem (Confirmation Page)

In case your booking engine has some different tool in a different format from the above, one which we don't support yet, you can adjust the pixel internally to be accepted. To do so, you just need to contact our support team to request the changes.

Booking track's code

Pattern script

<!-- Start Asksuite Pixel -->
<script src="https://pixel.asksuite.com/asktag.js"></script>
<!-- End Asksuite Pixel -->

Booking engines with a specific script

1. ZaviaERP

<!-- Start Asksuite Pixel -->

<script>

var e = document.createElement("script");

e.src = "[https://pixel.asksuite.com/asktag.js](https://pixel.asksuite.com/asktag.js)";

document.head.appendChild(e);

</script>

<!-- End Asksuite Pixel -->

2. Cloudbeds

<!-- Start Asksuite Pixel -->

<script>
window.AskPixelObject = {
options: {
gaObjName: "__ofGa"
}
};
</script>

<script src="https://pixel.asksuite.com/asktag.js"></script>
<!-- End Asksuite Pixel -->

3. Synxis

<!-- Start Asksuite Pixel -->

<script src="[https://pixel.asksuite.com/asktag.js](https://pixel.asksuite.com/asktag.js)"></script>

<!-- End Asksuite Pixel -->

* After inserting the script, add "*.asksuite.com" as "Allowed Domain".

 

4. Avvio

<!-- Start Asksuite Pixel -->

<script>

window.AskPixelObject = {

options: {

enableAvvioConvertEvent: true

},

};

</script>

<script src="https://pixel.asksuite.com/asktag.js"></script>

<!-- End Asksuite Pixel -->

How to integrate the scrip on your booking engine

First you will need to have the pixel code to integrate on your booking engine. You can find the script above.

You can integrate the pixel in two different ways:

1. Integrating the pixel by your booking engine's website

2. How to integrate the Pixel by Google Tag Manager